By Sahil Affriya, Founder & CEO, Shiprazor
I find myself having the same conversations with business owners in late November – always too late to make a difference. They typically have three strong trading days as customers work through their wishlists. Then a public holiday comes and nothing moves, followed by a new week that opens with forty parcels sitting on a late collection and customers on WhatsApp politely asking where their orders are. You know that courtesy has a shelf life.